Marketing Data Platform Specialist

About this role

We're seeking a highly skilled and relentlessly curious Data Engineer to join our team as a Marketing Platform Specialist. This position is for someone who will dedicate themselves to extracting every possible byte of data from marketing platforms.

The Mission

Your singular focus: extract every drop of value from the world's most powerful marketing platforms.

Key Responsibilities:

• Reverse-engineer APIs across Meta, Google, TikTok, and others to extract hidden attribution data, auction signals, and algorithmic behavior.
• Exploit beta features and undocumented endpoints to unlock advanced data streams.
• Capture ephemeral data before it disappears — attribution snapshots, pacing drift, algorithm shifts.
• Build real-time monitoring datasets to detect anomalies, pacing issues, and creative decay.
• Scrape competitor websites and dissect tracking logic to reveal platform strategies.

Datasets and Performance

Deliver granular spend and performance datasets with dayparting, marginal ROAS, and cost efficiency metrics.

• Develop lookalike audience models enriched with seed performance, overlap scores, and fatigue indicators.
• Create auction intelligence datasets with hour/geo/placement granularity, bid behaviors, and overlap tracking.
• Design optimization datasets for portfolio performance, campaign cannibalization, and creative lifecycle decay.

Data Engineering and AI

Extract structured data from advanced features like predictive analytics, customer match, and A/B testing tools.

• Build multimodal datasets (ad copy, landing pages, video) ready for machine learning workflows.
• Enrich historical marketing data using automated pipelines and AI-powered data cleaning.

Unified Customer and Attribution Data

Build comprehensive GA4 datasets using precise tagging logic and event architecture.

• Unify data from Firebase, Klaviyo, Tealium, and offline sources into full-funnel CDP datasets.
• Engineer identity resolution pipelines using hashed emails, device IDs, and privacy-safe matching.

Snowflake Architecture and Analytics Enablement

• Design scalable Snowflake datasets with historical tracking and versioning.
• Implement architectures suited for exploration, BI, real-time streaming, and ML modeling.

Required Skills and Qualifications

• 3+ years as a Data Engineer with deep experience in MarTech or growth/performance marketing.
• Advanced Python for API extraction, automation, and orchestration.
• JavaScript proficiency for tracking and GTM customization.
• Expert-level experience with GA4 implementation and data handling.
• Hands-on experience with Snowflake, including performance tuning and scaling.
• Strong SQL and understanding of scalable data models.

Bonus Points if You Have

• Experience with dbt for transformation and modeling.
• CI/CD pipelines using GitHub Actions or similar.
• Knowledge of vector databases for AI/ML readiness.
• Familiarity with GPU computing for high-performance data workflows.

You'll Excel Here If You Are:

• Relentlessly curious: You don't wait for someone to show you the API docs; you find the endpoints yourself.
• Detail-obsessed: You notice the subtle changes, the disappearing fields, the data drift others overlook.
• Self-directed: You don't need micromanagement. Just give you the mission, and you'll reverse-engineer the map.
• Comfortable with ambiguity: You can navigate undocumented features, partial datasets, and platform quirks without panic.
• Great communicator: You explain technical decisions clearly, with just enough detail for analysts, marketers, and fellow engineers to move forward.
• Product-minded: You think in terms of impact, not just pipelines. Every dataset you build is a stepping stone to better strategy, smarter automation, or faster growth.

Why Work Here?

• Shape the data infrastructure powering business growth.
• Join a purpose-driven team.
• Work with fast-scaling businesses.
• Personal development opportunities.
• Remote work options.

About Us

We are a growing team of passionate individuals on a mission to be the best at growing multiple businesses with great products.

We've gathered a community of over 1 million people globally, empowering them to build and sustain healthy habits.

We partner with brands to launch global challenges and events.