Data Insights Lead
4 weeks ago
About InMobi
InMobi is a global advertising platform that powers our customers' growth by helping them engage their audiences and drive real connections.
We believe in creating innovative consumer experiences using technology and aim to be the world's most customer-centric mobile performance advertising platform.
Role Overview
This role will focus on operationalizing data insights to drive campaign performance and growth. You will work with our product and data science teams to understand the models and technical aspects of our product and ensure they are being leveraged operationally on every account.
Key Responsibilities
- Translate day-to-day operational execution at an account level to transferable insights for product development
- Combine data analysis, technical expertise, and client feedback to create optimization strategies and provide solutions for complex campaigns
- Work with traders to implement campaigns, evaluate performance, and optimize across dimensions
- Collaborate with internal teams to facilitate feedback from research and testing to better our product sets and supporting Trading collateral and training
- Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization, and integration strategies
Requirements
- 4+ years of experience with DSP platforms
- Deep analytical skills with a product/data science experience and mindset
- Ability to interpret campaign performance with regards to programmatic variables and implement informed optimizations to achieve CPA, ROAS, or awareness goals
- Proficiency in R, Python, SAS, Stata, MATLAB, SQL, or other programming languages
- High level of problem-solving skills and articulating problems into product requirements supporting with data
Why InMobi?
We value autonomy, collaboration, technical innovation, and results-oriented thinking. Our culture is all about rewarding excellence, and we offer fantastic opportunities for the right candidates to grow and develop with us.
InMobi is an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.
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