Digital Content and Brand Lead

6 days ago


Gurgaon, Haryana, India Unikon Full time

About Unikon

Unikon is a dynamic company that offers a range of innovative products and services in the Food & Beverage industry.

Job Title: Food and Beverage Marketing Manager

We are seeking an experienced Food and Beverage Marketing Manager to join our team. The successful candidate will be responsible for developing and executing marketing campaigns that drive business growth and increase brand awareness.

Key Responsibilities:

  • Develop and execute comprehensive marketing campaigns that drive business growth and increase brand awareness.
  • Manage influencer partnerships to ensure campaigns are authentic, effective, and aligned with our brand's sustainability focus.
  • Collaborate with marketing teams to plan and execute multi-channel marketing campaigns.
  • Conduct market analysis to identify opportunities and assess competition.
  • Work closely with operations and product development teams to ensure brand consistency across all touchpoints.
  • Plan, create, and post content across all social media platforms in line with brand guidelines.
  • Monitor and respond to direct messages, comments, and customer inquiries in a timely, brand-appropriate manner.

Requirements:

  • Proven experience in food and beverage marketing.
  • Expertise in influencer marketing, with a strong network of influencers and content creators.
  • Strong understanding of brand development, strategy, and positioning.
  • Creative mindset with excellent communication and leadership skills.
  • Ability to analyze market trends and implement data-driven strategies.
  • Passion for sustainability and eco-friendly practices is a plus.

Estimated Salary: $70,000 - $100,000 per annum, depending on experience.



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