Marketing Director

1 week ago

Chennai Pune, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Director Position

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy to increase brand visibility and generate qualified leads.
  • Drive campaigns, events, digital marketing, and thought leadership initiatives to position the company as a market leader.
  • Collaborate with sales and engineering teams to create compelling content, case studies, and sales enablement materials.
  • Manage social media, SEO, and website content to enhance brand engagement.
  • Track and analyze marketing performance metrics, optimizing strategies for maximum ROI.

Experience Required:

  • 10+ years in B2B IT marketing, preferably in DevOps, Cloud, Integration, Low Code/Automation, or Digital Transformation services.
  • Proven track record in executing successful multi-channel marketing campaigns targeting large enterprises.
  • Experience in content marketing, brand positioning, and thought leadership.
  • Strong understanding of the Global IT services market, competitor landscape, and industry trends.
  • Experience collaborating with sales, engineering, and leadership teams to align marketing efforts with business objectives.
  • Ability to translate complex IT concepts (DevSecOps, Integration, Cloud, Low Code / Automation) into compelling marketing content.
  • Expertise in digital marketing strategies, including SEO, PPC, email marketing, and LinkedIn campaigns.
  • Strong storytelling and content development skills, including blogs, whitepapers, and case studies.
  • Proficiency in marketing automation tools (HubSpot, Marketo) and analytics platforms (Google Analytics, LinkedIn Insights).
  • Experience in event planning and execution, including industry conferences, webinars, and partner co-marketing initiatives.

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