Senior Brand Marketing Lead

2 days ago


Mumbai, Maharashtra, India VIP Industries Limited Full time

About the Role: We are seeking a skilled Senior Brand Marketing Lead to join our team at VIP Industries Limited.

About Us: Established in 1968, VIP is one of the world's leading manufacturers and retailers of luggage, backpacks, and handbags. Our legacy has built a strong portfolio of brands, including Skybags, Carlton, Aristocrat, and more.

We value talent and believe everyone deserves an opportunity to succeed. We create an inclusive environment for all, where diversity and unique perspectives are celebrated.

What You'll Do:

  • Lead marketing initiatives for travel products across designated categories.
  • Extract consumer insights from market research and collaborate with design, development, manufacturing, and creative agencies.
  • Maintain product portfolio health by supporting design processes and identifying consumer-relevant innovations.
  • Work with design and creative agencies on product development and brand communication.
  • Drive category sales through advertising, promotion, and branding activities.
  • Estimate market size, identify trends, and make pricing decisions based on consumer preferences.
  • Use sales forecasting and strategic planning to ensure profitability.
  • Track competition actions and drive planning cycles.

About You:

  • Minimum 2-3 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion.
  • MBA in Sales & Marketing from a premium B School preferred.
  • Excellent analytical, problem-solving, communication, collaboration, and interpersonal skills.
  • Ability to multitask in a fast-paced environment.

Compensation: The estimated salary for this role is ₹40 Lakhs per annum, considering the location and industry standards.



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