Marketing Growth Strategist

2 days ago


Palakkad, Kerala, India beBeeGrowth Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

Job Overview:

As a seasoned marketing professional, you will be responsible for driving user and merchant growth across the entire lifecycle. This is a unique opportunity to own both performance marketing and retention strategies.

You will plan and manage paid campaigns (Google, Meta, UAC, ASA), drive app installs, signups, and merchant acquisition through smart targeting and funnel design.

Key Responsibilities Include:

  • Plan and execute paid campaigns
  • Drive user and merchant acquisition
  • Design lifecycle journeys to improve LTV and reduce churn
  • Run A/B tests and personalize communication
  • Track and optimize CAC, LTV, retention, CPA, ROAS

Requirements:

  • 8-10 years of experience in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a plus

We Are Looking For:

A strategic marketer who can balance planning with hands-on execution capability. You should have a strong understanding of cohort-led, insight-driven growth marketing.



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