Marketing Strategist

11 hours ago

Palakkad, Kerala, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000

We are seeking a talented individual to join our team as an Influencer Marketing Strategist.

Key Responsibilities:
  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.
  • Influencer Sourcing: Build and maintain a diverse network of influencers to align with the brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
  • Requirements Analysis: Determine the key requirements for successful influencer marketing campaigns, including budget allocation, timeline management, and stakeholder engagement.
Requirements:
  • Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactive: Ability to work independently, take initiative, and drive new ideas forward.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).

The ideal candidate will have a passion for influencer marketing, excellent communication skills, and a strong understanding of social media platforms and their respective best practices.

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