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App Acquisition Specialist

1 week ago

Bengaluru, Karnataka, India Practo Technologies Private Limited Full time

Job Description

As a Digital Marketing Lead, you will independently manage a channel or business digital marketing end-to-end. Your primary responsibility will be to build and manage a team of app acquisition specialists.

  1. Create, manage, and optimize campaigns and ads on Facebook, Google UAC, and other channels for app acquisition.
  2. Allocate budgets across channels and experiments.
  3. Develop and monitor campaign budgets.
  4. Ideate with the Graphic Designing team/agency/product marketing to solve for growth problems.
  5. Collaborate with Product, Engineering, Finance, Analytics, and Business teams for new initiatives driving growth.