Visual Storyteller and Brand Ambassador

About Us:

Tophat HR is a boutique consulting firm that offers tailored human resources consulting & management services.

About our Client :

A dynamic digital marketing agency in Canada seeks a driven and charismatic Graphic Designer & Video Editor to manage all design-related activities and expand their network.

• Permanent remote work
• Flexible schedule, 7:30 PM- 3:30 AM (IST)

We are looking for a creative professional who can craft visually compelling designs and engaging video content that effectively communicates messages, enhances brand identities, and captures the audience's attention. The successful candidate will collaborate with stakeholders and team members to conceptualize, design, and edit graphics and videos across various mediums.

An ideal candidate will possess knowledge of the latest design trends and software, be a team player, and an excellent communicator who can bring ideas to life through captivating designs.

Educational Qualifications:

• Bachelor's degree in Graphic Design, Multimedia, or a related field (or equivalent experience).
• Proven work experience as a graphic designer and video editor, or in similar roles will be preferable.
• A strong portfolio showcasing a range of graphic design and video editing projects, demonstrating creativity, technical skills, and versatility can be an added advantage.

Key Responsibilities:

• Develop innovative and creative visual concepts, layouts, and assets for various projects, including logos, branding materials, social media graphics, website elements, etc.
• Utilize industry-standard graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant tools to create and edit designs.
• Conduct research and gather inspiration from various sources to stay informed about design trends, industry best practices, and competitor analysis.
• Produce engaging content for social media platforms.
• Establish creative direction for the company within brand guidelines
• Creation of video concepts, promotional videos, short videos (reels) for brand awareness, ongoing promotions, in-clinic experience, testimonials, etc.
• Edit and manipulate video footage to create visually appealing and cohesive videos for YouTube and other social media channels.
• Understand the narrative and objectives of the video content and develop a storytelling approach through effective sequencing and editing techniques.
• Edit and mix audio elements, including dialogue, music, and sound effects, to ensure high-quality audio for video projects.
• Work with copywriters and the creative director to produce the final design.
• Handle camera operations and capture footage as required for video content.
• Ensure final graphics and layouts are visually appealing and on-brand.
• Competitive analysis and creating content according to the latest market trends.
• Contributes to team effort by accomplishing related results as needed.
• Create social media assets, post graphics, GIFs, and mini videos.
• Design templates for brochures, flyers, PDFs, and build branded collaterals from PPTs, case study PDFs, banners, ad graphics, and more.
• Help maintain the website by building new pages and optimizing existing ones.

Key Skills Required:

• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software such as Adobe Premiere Pro, Final Cut Pro, or other relevant tools.
• Solid understanding of design principles, typography, color theory, layout composition, and video editing techniques.
• Creative thinking and ability to translate concepts into visually appealing designs and engaging videos.
• Attention to detail and a strong eye for aesthetics.
• Ability to manage multiple tasks related to designing simultaneously and meet deadlines.
• Adaptability and willingness to incorporate feedback and make revisions as needed.
• Knowledge of motion graphics, visual effects, and audio editing is a plus.

We believe in building diverse and inclusive teams. We welcome applicants from diverse backgrounds and encourage them to apply.