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Social Media Marketing Specialist

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Job Title: Influencer Marketing Executive

The position of Influencer Marketing Executive involves spearheading the development and execution of influencer marketing campaigns across various social media platforms. This role is ideal for a motivated and creative individual who is passionate about influencer marketing and eager to learn and grow in the field.

  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with the brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.

Required Skills & Qualifications:

  • Influencer Network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.

Benefits:

  • Opportunity to work on innovative influencer marketing campaigns.
  • Diverse and dynamic work environment.