Cybersecurity Lead Generation Strategist

2 days ago

Noida, Uttar Pradesh, India Threatcop Full time

Company Overview

Threatcop is a leading cybersecurity provider delivering robust solutions to over 200 Enterprise clients and 1000+ SMEs across various sectors.

We are committed to empowering global enterprises with cutting-edge, technology-driven cybersecurity solutions to combat the ever-evolving landscape of cyber threats.

Job Summary

Estimated Salary: $60,000 - $80,000 per annum

We are seeking an experienced Cybersecurity Lead Generation Strategist to join our dynamic sales team at Threatcop. The successful candidate will be responsible for generating and nurturing B2B leads through various outreach methods, including cold calling, cold emailing, and LinkedIn messaging.

Key Responsibilities

  • Lead Generation & Nurturing: Generate SQL (sales-qualified lead), a lead that has a high probability of converting into a customer using outbound cold calls, emails, and LinkedIn messaging, specifically targeting cybersecurity products and services.
  • Email Marketing Expertise: Implement SPF, DKIM, and DMARC for deliverability, conduct email warmup for sender reputation, develop B2B personas for targeted outreach, and create automated email sequences to nurture prospects.
  • Cold Email Campaigns & LinkedIn: Design and execute targeted cold email campaigns, using LinkedIn for lead identification and engagement.
  • Lead Qualification: Use the BANT (Budget-Authority-Need-Time) framework to qualify leads and schedule meetings or calls for the sales team.
  • CRM Management: Track interactions and maintain accurate lead data in the CRM, ensuring all progress and metrics are recorded for reporting purposes.
  • Target Achievement: Consistently meet or exceed monthly and quarterly lead-generation goals and appointment-setting targets.
  • Market Research: Conduct in-depth research to identify high-growth industries and customer segments in cybersecurity and networking markets.
  • Business Development & Pipeline Management: Develop a comprehensive business development strategy to build and maintain a strong sales pipeline.
  • Industry Representation: Represent Threatcop at industry events, building relationships with key stakeholders and driving partnerships.
  • Team Leadership: Lead and manage the lead generation team post 3-6 months, driving their performance and ensuring KPIs are met.

Required Skills and Qualifications

  • Bachelor's or Master's degree in Technology (B.Tech/BCA/M.Tech/MCA) or a related field
  • 2+ years of experience in B2B lead generation
  • Must be comfortable and skilled in conducting high-volume cold calls to potential prospects
  • Hands-on experience with implementing SPF, DKIM, and DMARC for email deliverability, performing email warmups, and creating targeted B2B personas
  • Must possess full proficiency in both spoken and written English to communicate effectively with prospects and clients
  • Proficiency with CRM tools, email marketing platforms, and LinkedIn for lead generation and outreach

Benefits

  • Working with us allows you to gain hands-on experience and training on various industry-leading tools for database management and prospecting
  • Medical insurance, gratuity, and provident fund
  • As part of our dedication to an inclusive and diverse workforce, Threatcop is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion

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