Digital Advertising Strategist

2 weeks ago


Mumbai, Maharashtra, India Logi5 Full time
About Logi5

We are a digital advertising company that uses advanced location intelligence, predictive analytics, and cross-device targeting to empower brands to turn location data into commerce opportunities.

Job Title: Social Media Manager

The estimated salary for this role is $80,000 - $120,000 per year, depending on experience.

Job Description:

As a Social Media Manager at Logi5, you will be responsible for developing and executing a comprehensive social media strategy aligned with our brand voice, values, and business objectives. This includes identifying the latest trends in the AdTech industry and leveraging them to engage with our audience across platforms.

You will build and grow Logi5's presence on platforms such as Twitter, Instagram, and YouTube, focusing on thought leadership in the AdTech space. You will create original, high-quality content tailored to the AdTech industry, including posts, articles, infographics, videos, and case studies.

Additionally, you will collaborate with internal teams and industry experts to generate thought-provoking content on topics such as AI in advertising, programmatic solutions, and data-driven marketing. You will also design and implement campaigns that highlight Logi5's offerings, success stories, and innovations.

In terms of community management, you will engage with followers, respond to comments and queries, and foster a sense of community around Logi5's brand. You will also build relationships with industry influencers, partners, and clients to amplify Logi5's message.

For performance tracking and optimization, you will analyze social media performance metrics and use data-driven insights to refine strategies and content. You will conduct A/B testing on posts and campaigns to optimize reach and engagement, and prepare regular reports highlighting social media performance, growth, and areas for improvement.

In terms of innovation and experimentation, you will stay updated on emerging social media trends, tools, and technologies, implementing creative approaches to stand out in the competitive AdTech market. You will experiment with new formats and features to keep content fresh and engaging.

Requirements:
  • Proven experience (3–5 years) in social media management, preferably within the AdTech, technology, or digital marketing industry.
  • Exceptional content creation skills with the ability to simplify complex AdTech topics into engaging, digestible formats.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social platform insights).
  • Strong understanding of social media algorithms, audience segmentation, and growth strategies.
  • Excellent written and verbal communication skills with a knack for storytelling.
  • Creative mindset with the ability to brainstorm and execute innovative social media campaigns.
  • Knowledge of basic graphic design and video editing tools (e.g., Canva, Adobe Suite) is a plus.


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