Digital Demand Generation Specialist

3 days ago

Mumbai Kolkata Delhi, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

As a Marketing Automation Lead, you will be a Marketo Subject Matter Expert and responsible for the strategy, design, testing, execution, maintenance, and reporting of marketing campaigns within the Marketo platform and its automation tools.

The primary goal is to develop and deploy critical demand generation programs using Marketo. Key responsibilities include building, deploying, and monitoring engagement programs, trigger and batch campaigns, email, webinar, and live event programs.

Key Responsibilities:

  • Develop and implement best-in-class Marketo programs in support of the buyer journey, including demand generation and pipeline acceleration.
  • Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
  • Ensure accurate segmentation and targeting by maintaining data hygiene within the automation tool.
  • Strategize and execute email campaigns, landing pages, forms, and list/data management.
Qualifications

To succeed as a Marketing Automation Lead, you should possess the following qualifications:

  • Minimum 2 years of experience with the Marketo platform, demonstrating technical proficiency.
  • Knowledge of multiple aspects of email marketing, including dynamic program implementation, template coding, analysis, legislation, authentication, and sender reputation systems.
  • Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media as it relates to marketing automation.
  • Self-starter and leader with excellent written and oral communication skills, strong presentation skills, and attention to detail.
Benefits

Join a high-performing team in a dynamic and growing company that offers:

  • Attractive compensation package with performance-based incentives.
  • Collaborative and innovative work environment that encourages professional growth.

Role Type: Full Time, Permanent

Industry Type: IT Services & Consulting

Department: Engineering - Software & QA

Category: Quality Assurance and Testing

Education

UG: Any Graduate

PG: Any Postgraduate

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