Market Mix Modelling Strategist

3 days ago

Kollam, Kerala, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 30,00,000

Job Overview:

As a seasoned marketing analytics professional, you will play a pivotal role in driving business growth through effective market mix modelling.

  • Serve as the primary liaison for client engagements involving market mix modelling, ensuring seamless communication and successful project outcomes.
  • Utilize your expertise to understand client business challenges, marketing strategy, and objectives, designing customized modelling approaches to drive impactful results.
  • Translate complex analytical findings into actionable strategic recommendations for media planning and budget allocation, fostering data-driven decision making.
  • Lead the development, validation, and maintenance of market mix models using advanced econometric and statistical tools, including regression models and time-series analysis.
  • Delve into historical media and sales data to identify key drivers of performance, providing valuable insights to inform marketing strategies.
  • Conduct scenario analysis and media optimization studies to guide marketing decisions, optimizing ROI and driving business success.
  • Integrate market mix modelling results with other measurement approaches, such as multi-touch attribution, digital attribution, or brand health tracking, to provide a comprehensive view of marketing effectiveness.
  • Collaborate on market mix modelling and other marketing analytics projects, leveraging your expertise to drive business growth and customer engagement.

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