Data Tracking Specialist

2 days ago

Aurangabad, Maharashtra, India beBeeAnalytics Full time ₹ 15,00,000 - ₹ 25,00,000
About the Position

We are seeking a seasoned analytics professional to spearhead our tracking efforts across multiple client websites and campaigns.

Key Responsibilities
  • Data Analysis & Management
    • Establish and maintain GA4 tracking setups for clients.
    • Configure custom events, conversions, and enhanced measurement tracking.
    • Create and maintain data layers for advanced tracking requirements.
  • Tag Management (GTM)
    • Develop and manage GTM containers for multiple clients.
    • Deploy and test tags, triggers, and variables for Google Ads, Meta Ads, and other marketing platforms.
  • Debugging & Auditing
  • Data Integration & Reporting
    • Ensure accurate data flow between GA4, GTM, Google Ads, Search Console, and CRM/marketing platforms.
    • Build custom reports and dashboards in Looker Studio/Google Data Studio.
    • Automate reporting processes for client campaigns and deliver actionable insights.
  • Compliance & Best Practices
    • Implement cookie consent and GDPR-compliant tracking setups.
    • Ensure data integrity, accuracy, and compliance with industry standards.
    • Stay updated on new Google Analytics and GTM features and share best practices internally.
Requirements
  • Proven experience in Google Analytics (Universal & GA4) and Google Tag Manager.
  • Strong technical skills in JavaScript, data layers, regex, and event-based tracking.
  • Experience with conversion tracking for Google Ads, Meta, and other Ads.
  • Familiarity with CRM and marketing automation tools integration.
  • Strong problem-solving and debugging skills.
  • Ability to handle multiple client accounts and deliver within deadlines.
  • Excellent communication skills to explain technical data to non-technical stakeholders.
Preferred Qualifications
  • Experience with BigQuery, SQL, or Python for advanced data analysis.
  • Knowledge of server-side tagging.
  • Certification in Google Analytics or Google Tag Manager.
  • Experience in SEO/Performance Marketing reporting.

We offer a flexible work environment and performance-driven rewards.

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