Brand Storyteller
2 weeks ago
**Job Role:** Brand Storyteller
**Location:** Mumbai (MIDC Andheri)
**Experience:** 5+years
HDFC securities is a leading financial services firm providing innovative solutions to clients for their financial success and security.
We are seeking an experienced Brand Storyteller to build out social media engagement and impressions. You will be responsible for developing and executing innovative social media strategies, collaborating with internal and external partners to amplify our brand's online presence.
Key Responsibilities:
- Develop and implement comprehensive social media strategies aligned with our overall marketing goals.
- Collaborate with external agencies to execute social media campaigns and ensure seamless integration.
- Create compelling content (text, images, and videos) that resonates with our target audience and platform-specific best practices.
- Engage with our audience on social media platforms, responding to comments and messages promptly and professionally.
- Manage and optimize our social media presence across Instagram, YouTube, and Facebook.
- Track and analyze key metrics to measure the effectiveness of our social media campaigns and provide insights for continuous improvement.
- Manage the social media budget and allocate funds effectively.
Qualifications and Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of proven experience in social media marketing, preferably in the financial services industry.
- Strong understanding of social media platforms, including Instagram, YouTube, and Facebook.
- Excellent content creation and writing skills.
- Proficiency in social media analytics tools.
- Ability to manage multiple projects simultaneously and meet deadlines
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum
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