Brand Strategist and Storyteller

4 weeks ago


Mumbai, Maharashtra, India Smitaa Nair Business Abundance Coach Full time
Company Overview
We are Smitaa Nair Business Abundance Coach, a dynamic team that values collaboration and fresh ideas. We work on exciting projects across industries with opportunities for growth and learning.

Salary
The estimated salary for this role is ₹800,000 - ₹1,200,000 per annum, depending on experience. Our competitive package includes opportunities for professional development and a creative, open, and supportive work environment where your ideas matter.

Job Description
We are seeking a talented Marketing Executive to join our team. As a key member of our marketing team, you will be responsible for crafting compelling brand stories that resonate with audiences and establish emotional connections. Your primary objective will be to develop and execute brand strategies that bring brand narratives to life. You will work closely with clients, creative teams, and leadership to design strategies that meet their goals and objectives.

Key Responsibilities
• Conduct brand discovery sessions to understand client goals, values, and vision.
    • Perform in-depth market research and competitive analysis to identify challenges, trends, and opportunities.
    • Develop brand strategies including brand positioning, architecture, archetypes, buyer personas, and messaging frameworks.
    • Craft compelling brand stories that resonate with audiences and establish emotional connections.
    • Collaborate with leadership and content teams to develop campaigns, taglines, and naming strategies.
    • Develop strategic documents, situational analyses, and creative briefs to stakeholders.
    • Participate in brainstorming sessions to ideate brand names, taglines, and content strategies.
    • Guide the development of social media strategies to align with brand messaging and communication goals.
    • Collaborate with cross-functional teams (e.g., content, design, and development) to ensure seamless execution of brand strategies.
    • Deliver impactful client presentations and nurture strong client relationships.

Required Skills and Qualifications
To succeed in this role, you should have:
• 2-4 years of experience in Brand Strategy, Marketing, or Communication roles.
    • A strong background in brand storytelling, brand messaging, and positioning.
    • Expertise in conducting market research and competitive analyses.
    • Proficiency in strategic tools and frameworks for crafting brand narratives.
    • Exceptional presentation skills and the ability to translate strategies into actionable insights.
    • A strong grasp of social media strategy and audience behavior across platforms.
    • The ability to ideate and collaborate on naming, content creation, and campaign concepts.
    • Excellent project management, organizational, and communication skills.
    • A creative mindset, strategic thinking, and a passion for innovation in branding.
    • Familiarity with tools such as ChatGPT, Canva, Figma, Miro, or similar.

Benefits
We offer a competitive salary, opportunities for professional development, and a creative, open, and supportive work environment where your ideas matter. If you're ready to create magic, we'd love to hear from you.

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