Digital Marketing Specialist

6 days ago


Shimoga, Karnataka, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to manage and grow our online presence while driving impactful paid campaigns.

  • Social Media Management:
    • Develop and execute monthly content calendars aligned with campaigns and business objectives.
    • Collaborate with designers, video editors, and copywriters to create engaging posts, videos, and stories.
    • Publish daily content across Instagram, YouTube, Facebook, and other platforms.
    • Write compelling captions and calls-to-action to boost engagement and conversions.
    • Manage community interactions (messages, comments, groups).
    • Track and share user engagement insights with the team.
  • Performance Marketing:
    • Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).
    • Monitor campaign key performance indicators (KPIs) such as click-through rate (CTR), cost per lead (CPL), return on ad spend (ROAS) and support ongoing optimizations.
    • Execute A/B testing of creatives, ad copies, and landing pages.
    • Run retargeting campaigns and support funnel optimization.
    • Prepare and maintain weekly performance reports.
  • Analytics & Growth:
    • Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).
    • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
    • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.


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