Influencer Marketing Strategist

1 week ago


Chennai, Tamil Nadu, India Influencer Full time
Influencer Marketing Role

At Influencer.in, we are looking for a skilled Influencer Marketing Strategist to join our team. This role is responsible for leading the identification, onboarding, and management of influencers on performance campaigns. The ideal candidate will have prior experience in influencer marketing, excellent written and verbal communication skills, and the ability to maintain professional relationships remotely.

Key Responsibilities:
  • Lead the identification and onboarding of influencers on performance campaigns
  • Understand and maximize storefront performance by matching the right influencers with the right brands
  • Guide the discussion on product and brand integration in influencers' content
  • Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
  • Plan association keeping long-term goals in sight
  • Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers
  • Monitor and analyze influencer performance and achieve storefront metrics
  • Discern data and extract insightful observations
  • Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement
  • Develop business driving & communication strategies and assist clients with future campaign planning

Requirements:
  • Prior experience of 6 months- 1 year in Influencer Marketing
  • Experience in negotiating rates and terms with influencers
  • Excellent written and verbal communication skills
  • Experience with maintaining professional relationships remotely
  • Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion
  • Provide creative input across all campaigns and projects


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