Marketing Mix Modelling Expert

4 days ago

Vizag, Andhra Pradesh, India beBeeMarketingMix Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Marketing Mix Modelling Expert

We are seeking a seasoned Marketing Mix Modelling Expert to join our team. As a key member of our client-facing team, you will play a crucial role in developing and implementing marketing strategies that drive business growth.

Key Responsibilities:

  • Collaborate with clients to understand their marketing objectives and develop customized modelling approaches.
  • Analyse historical media and sales data to identify key drivers of performance and provide actionable insights to inform marketing decisions.
  • Design, develop, and validate MMM models using econometric/statistical tools (e.g., regression models, time-series analysis).
  • Lead the integration of MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
  • Develop and present strategic recommendations for media planning and budget allocation based on analytical results.

About You:

  • 8-10 years of experience in marketing analytics or a related field.
  • Proven track record of delivering successful marketing mix modelling projects.
  • Strong understanding of marketing strategy, media planning, and budget allocation.
  • Excellent analytical and problem-solving skills.

What We Offer:

  • A competitive salary and benefits package.
  • Ongoing training and professional development opportunities.
  • The chance to work with a dynamic team of marketing professionals.

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