Beauty Brand Strategist

17 hours ago


Delhi, Delhi, India Purplle Full time
Drive Business Growth with Purplle

Purplle.com, one of India's largest e-beauty destinations, is seeking a skilled Beauty Brand Strategist to join its team. With 7 million monthly active users and over 1000+ brands on its platform, this role presents an exciting opportunity for growth.

About the Role
  • Develop and drive the Profit & Loss (P&L) strategy for private brands, ensuring business growth and revenue expansion.
  • Create impactful campaigns and communication strategies for various launches, highlighting key features and benefits.
  • Design and execute media plans for diverse campaigns, incorporating both traditional and digital channels.
  • Analyze consumer insights to craft differentiated and relevant concepts, driving brand engagement and loyalty.
  • Collaborate closely with sales teams across various channels to develop and implement business growth strategies.
Requirements

To succeed in this role, you will need:

  • A top-tier B-school MBA degree, demonstrating your expertise in business management and marketing.
  • Proven experience in working on new products and developing innovative consumer concepts.
  • A strong background in communication development and campaign creation, showcasing your ability to craft compelling messages.
  • Experience in media planning, including digital media, to effectively reach target audiences.
  • A customer-centric approach, prioritizing their needs and preferences.

Estimated Salary: ₹25-30 Lakh per annum, based on industry standards and location. This salary estimate reflects the company's commitment to offering competitive compensation packages that attract top talent.



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