
Creative Visual Strategist
24 hours ago
-We are seeking a talented Graphic Designer to join our team.
About the Role:
This position plays a crucial role in translating briefs into captivating visuals and developing innovative campaign systems for multi-channel rollout.
Key Responsibilities:
- Concept & Campaigns: Develop creative ideas, mood boards, key visuals, and campaign systems that drive engagement and conversions.
- Digital-first Design: Create high-quality assets for social media, display/paid ads, landing pages, email headers, website hero banners, and content hubs.
- Brand Stewardship: Build and evolve brand guidelines, component libraries, and templates to ensure consistency across touchpoints.
- Art Direction: Guide photoshoots/illustrations; source or brief visual assets; set tone for motion where relevant.
- Collaboration & Handover: Work with copywriters, media, and dev teams to ship pixel-perfect files and prepare exports/specs for Meta/Google/email platforms.
- Iteration & Performance: Interpret creative testing/analytics to refine designs and improve performance.
- Quality & Speed: Manage multiple projects, maintain tight deadlines, and deliver high-quality work.
- Mentorship: Review work, provide actionable feedback, and help develop the design team's skills.
Required Skills & Qualifications:
- 5–8+ years of professional design experience (agency or fast-paced brand preferred) with a strong digital portfolio.
- Mastery of Adobe CC (Photoshop, Illustrator, InDesign) and Figma (layouts, components, auto-layout).
- Excellent sense of typography, color, layout, and visual hierarchy; strong composition and iconography/illustration skills.
- Fluent in platform specs (sizes, safe areas, file weights), exporting/optimization for web and email.
- Ability to concept quickly from minimal briefs, present work clearly, and justify decisions with business goals.
- Organized files, versioning discipline, attention to detail, and comfort with feedback/iterations.
- Degree/diploma in Design/Visual Communication or equivalent experience.
Nice-to-Haves (Preferred):
- Motion graphics basics (After Effects); simple micro-animations for social/ads.
- Experience with HTML5 banners, responsive web layouts, or collaborating with front-end teams.
- 3D/CGI (Blender/C4D), photography/retouching, or illustration.
- Comfortable with A/B testing, creative analytics, and rapid experimentation.
- Familiarity with AI-assisted tools (e.g., Firefly, Midjourney) for ideation and variations.
Tools You Know (or Learn Fast):
- Adobe Photoshop, Illustrator, InDesign
- Figma (design systems, components, prototypes)
- After Effects/Premiere (bonus)
- Asset libraries and PM/communication tools (e.g., Google Workspace, Slack, Notion/Jira, Drive)
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