Digital Marketing Strategist

1 day ago


Amrāvati, Maharashtra, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,00,00,000
Role Summary

As a seasoned digital marketing expert, you will be responsible for driving profitable growth across multiple platforms. You will develop and execute comprehensive paid advertising strategies to drive ecommerce revenue.

Key Responsibilities:
  • Develop and manage paid ad campaigns on various platforms, including Google and Meta.
  • Analyse performance data and make data-driven decisions to improve return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV).
  • Collaborate with cross-functional teams, including SEO, social media, and email, to drive integrated results.
  • Design and implement A/B tests to optimise creatives, audiences, and landing pages.
  • Develop and pitch strategic plans for budget reallocation and scaling.
Requirements:
  • 6–9 years of experience in performance marketing at an agency focused on e-commerce.
  • Proven track record of managing high-value ad spends, exceeding $5,000 monthly per client.
  • Strategic mindset with a deep understanding of ROAS, margins, and funnel bottlenecks.
  • Proficiency in Paid Ads, attribution tools, and AI-powered ad copy and audience research.
  • Strong analytical and problem-solving skills with the ability to think beyond click-through rates (CTR).
Success Metrics:
  • Scaling accounts from $5,000/month to $20,000/month while maintaining profitability.
  • Reducing CAC without compromising conversions.
  • Driving campaign insights that impact business outcomes.


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