
Digital Growth Specialist
2 days ago
We are seeking a talented individual to join our growth team as a Performance Marketing Manager. This role requires strong digital marketing skills and the ability to think creatively, as creating and optimizing high-performing ads and measuring their performance is a key responsibility.
The successful candidate will be self-motivated and driven to deliver results, managing Meta Ads & Google Ads for performance marketing, creating and executing campaigns across various channels to maximize return on ad spend (ROAS), innovating and coming up with new campaign ideas, and collaborating with cross-functional teams to develop best-in-class marketing campaigns.
Key Responsibilities:
- Manage Meta Ads & Google Ads for performance marketing
- Create and execute campaigns across various channels to maximize ROAS
- Innovate and come up with new campaign ideas
- Collaborate with cross-functional teams to develop best-in-class marketing campaigns
- Track and measure campaign-level, ad-set-level, and ad-level performance and come up with actionable insights
- Drive and track KPIs like revenue, conversions, cost per acquisition (CPA), cost per impression (CPI), etc.
Requirements:
- Previous experience in running Google and Facebook ads extensively
- At least 2 years of experience in performance marketing
- Experience in running ads on lookalike audiences, custom audiences, and interest-based audiences
Desirable Skills:
- Excellent analytical skills
- User empathy
- Creative outlook
We encourage you to apply if you have what it takes to contribute to our growth.
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