Content Writer

2 days ago


Ahmedabad, Gujarat, India SocialPilot Full time
About the Role

We are seeking a skilled Content Writer to join our team at SocialPilot. As a key member of our marketing department, you will be responsible for creating high-quality, engaging content that resonates with our target audience.

The ideal candidate will have excellent writing and research skills, with a strong understanding of digital marketing principles and social media platforms. You will work closely with our marketing and design teams to develop creative concepts and original copy for various digital mediums, including website pages, newsletters, advertisements, emails, videos, and social media channels.

Key Responsibilities
  • Develop and produce creative concepts and original copy for multiple product marketing projects
  • Write email copy, product announcements, website pages, newsletters, social media posts, and press releases
  • Research and thoroughly understand our target audiences, and write copy for each persona and customer segment
  • Come up with different copies and A/B test them
  • Understand email open rate, click rate, web page bounce rate, etc., and formulate strategies accordingly
  • Collaborate with a team of marketers, visual designers, content writers, and SEO specialists for concept development and delivery of the final product
  • Present drafts and final deliverables to the internal team, and founders as needed, and participate in brainstorming sessions from time to time
Requirements

To be successful in this role, you will need:

  • A degree in Journalism, English, Communications, or related discipline
  • Minimum 5+ years of professional copywriting experience with a solid portfolio of work
  • Ability to think creatively and translate ideas into effective copy
  • Experience with various social networks and platforms
  • Understanding of customer segments
  • Ability to write short, thematic, subtle & quirky content
  • Impeccable grammar and proofreading skills
  • Ability to work independently, as well as with a team to meet deadlines

Salary: ₹1,200,000 - ₹1,800,000 per annum

This estimate is based on national averages and may vary depending on location, experience, and other factors.



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