Performance Marketing Executive

2 days ago


Kottayam, Kerala, India beBeePerformance Full time ₹ 60,00,000 - ₹ 80,00,000
">Role Overview">

As a Performance Marketing Specialist, you will lead paid media campaigns across Google, Meta, and other digital platforms. Your goal will be to deliver performance-driven solutions that drive business growth.

Key Responsibilities
  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-action (CPA), click-through rate (CTR), return on ad spend (ROAS).
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Run A/B testing for creatives, copies, and targeting strategies.

Required Skills:

  • Expertise in Google Ads (Search, Display, YouTube), Meta Ads.
  • Proficiency in campaign optimization and conversion tracking.
  • Strong analytical skills to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.


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