Senior Loyalty Program Specialist

1 week ago

Tiruppur, Tamil Nadu, India beBeeFabricator Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title:

Influencer Program Manager

About the Role:

The Influencer Loyalty Program Manager will spearhead the development and execution of an innovative loyalty program targeting facade & window fabricators who operate in small to medium-sized projects.

This role emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate our offerings in undifferentiated markets.

Main Responsibilities:
  1. Loyalty Program Strategy & Execution: Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms that enhance fabricator expertise and project success without relying on price discounts.
  2. Digital Engagement & Enablement: Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
  3. Capture Consumer & Fabricator Insights: Establish systems to capture robust qualitative insights from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
  4. Value Proposition Refining: Leverage these insights to continuously refine value propositions such as technical support offerings, digital capabilities, and innovation initiatives, thus reinforcing loyalty through relevant & impactful solutions at scale.
  5. Certification & Capability Building: Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism, cementing their market leadership and reinforcing brand advocacy.
  6. Field Marketing Support: Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, providing strategic technical guidance, early access to new innovations, and platforms for peer collaboration and knowledge sharing.
  7. Program Performance Tracking: Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports to optimize loyalty initiatives.

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