Retail Visual Display Specialist

3 days ago

Salem, Tamil Nadu, India beBeeMerchandiser Full time ₹ 60,00,000 - ₹ 80,00,000

Visual Merchandiser


About the Role:
  • We are seeking an experienced Visual Merchandiser to lead our store setup activities, aligning with company SOPs and strategic direction.
  • This role requires strong planning, design, and execution skills for visually appealing product displays that reflect seasonal themes, new arrivals, and promotional events.
  • The ideal candidate will work closely with the marketing team to conceptualize and implement new in-store displays and advertisements aligned with brand campaigns.
  • Key responsibilities include creating displays that offer a seamless and inspiring shopping experience, highlighting product features, craftsmanship, and value through engaging presentation.
  • You will ensure displays reflect current and forecasted market trends as per company strategy, gather customer feedback to enhance the visual merchandising experience, and coordinate with store managers and sales teams to implement visual merchandising strategies.
  • This position requires a high level of creativity, attention to detail, and excellent communication skills to partner closely with the marketing team and synchronize in-store visuals with campaign timelines, media launches, and promotions.
  • You will stay updated with industry trends, competitor activities, and evolving customer preferences, recommending innovative and trend-forward visual merchandising ideas to keep the brand competitive.
  • Strategically utilizing store space to enhance product visibility and increase sales opportunities is also a key aspect of this role.
  • You will oversee store conditions and display quality to maintain a clean, attractive, and consistent brand presence across all retail locations.
  • Maintaining compliance with corporate visual merchandising guidelines, display principles, and hygiene standards is essential.
  • Additionally, you will train and guide in-store staff on visual merchandising best practices and upkeep of displays, promoting understanding of the correlation between effective visual merchandising and sales performance.
  • You will track and analyze the impact of visual merchandising efforts on footfall and sales metrics, preparing and presenting regular reports with insights, performance metrics, and areas of improvement.
  • Last but not least, you will engage with customers and frontline staff to gather feedback on visual presentation and shopping experience, communicating regularly with internal stakeholders, including merchandising, sales, and product teams, to align on strategies.
  • Liaising with marketing and creative teams for coordination on new product launches, media campaigns, and store advertising is also part of this role.
  • You may be required to travel to retail stores pre-and post-launch and during media campaigns to oversee implementation and ensure standards are met.

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