Strategic Marketing Leader

4 weeks ago


Pune, Maharashtra, India Emtec Full time

Become a Key Player in Our Digital Transformation

Bridgenext is a global digital consultancy that helps clients drive innovation and achieve their digital aspirations through strategic digital initiatives, digital product engineering, automation, data engineering, and infrastructure modernization services. Our collaborative teams facilitate highly strategic digital initiatives, elevating brands through digital experience, creative content, and customer data analytics services.

About the Role

We are seeking a highly skilled Sr. Manager - Campaigns to lead the planning, execution, and measurement of marketing campaigns for North America. This includes developing and implementing marketing strategies, managing budgets, and collaborating with cross-functional teams to ensure campaigns align with Bridgenext's overall business goals.

Key Responsibilities

  • Develop integrated marketing campaigns that promote Bridgenext's offerings.
  • Lead end-to-end campaign planning, including audience segmentation, messaging, content development, and channel selection.
  • Collaborate with the content marketing team to create compelling and engaging content, including blog posts, whitepapers, case studies, infographics, videos, and webinars.
  • Track campaign performance metrics, analyze results, and identify opportunities for optimization.
  • Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
  • Collaborate with internal teams to align campaign initiatives with overall business goals.
  • Prepare comprehensive campaign performance reports and present findings to senior management.

Requirements

  • Bachelor's degree in marketing or a related field.
  • 8+ years of experience in marketing, with a focus on campaign management for software products, platforms, or services companies.
  • Experience with Salesforce and Hubspot or similar automation tools.
  • Strong project management and organizational skills.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities to work with global teams on challenging and innovative marketing campaigns.
  • Collaborative and supportive work environment.


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