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Marketing Automation Strategist

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Mumbai, Maharashtra, India beBeeLifecycle Full time US$ 2,00,000 - US$ 5,00,000
Lifecycle Marketing Manager Role Summary

Our company is seeking a seasoned Lifecycle Marketing Manager to spearhead our marketing automation and nurture programs. The ideal candidate will have a proven track record in designing, optimizing, and executing lifecycle campaigns that drive leads through the funnel.

Key Responsibilities:

  • Develop and implement data-driven nurture strategies across email and automated workflows.
  • Collaborate with the content team to create engaging assets (reports, case studies, videos) that support lead nurture initiatives.
  • Own lead segmentation, scoring models, and engagement triggers to maximize campaign effectiveness.

Ideal Background:

  • 4–6 years of experience in marketing automation/lifecycle marketing (Marketo, HubSpot, Salesforce familiarity).
  • Strong analytical mindset with campaign operations expertise.
  • Background in B2B SaaS or demand generation-heavy environments.

KPIs:

  • Convert MQLs to SQLs.
  • Drive SQL-to-meeting conversion rates.
  • Boost engagement metrics on nurture campaigns (open rates, CTR, pipeline touched).