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Unlock Business Insights as an Analytics Expert
2 weeks ago
This is a full-time, remote position for an Analytics Specialist. They will be responsible for the analysis and interpretation of marketing and sales data to support decision-making. Daily tasks include running statistical models to perform market selection and design incrementality tests, analyzing test result data using statistical methods, creating data visualizations and collaborating with other departments to support data-driven recommendations.
The Data Analyst will work with larger datasets, perform data manipulation and preprocessing, and collaborate with strategist teams to translate business questions and objectives into analytical frameworks. They will also work with stakeholders to gather the data required for building models.
Responsibilities:- Work with team members to deliver Geo test outputs for clients
- Develop and implement statistical models to solve everyday market analytics challenges
- Perform exploratory data analysis to understand data
- Interpret results from Geo tests and translate them into actionable recommendations
- Use results of a test or analysis to arrive at attributed conversions and multipliers
- Work with larger datasets and perform data manipulation and preprocessing
- Collaborate with strategist teams to translate business questions and objectives into analytical frameworks
- Work with stakeholders to gather the data required for building models
Bachelors in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics
2+ years of experience in data science or advanced analytics
Advanced knowledge of statistical concepts like hypothesis testing, regression and time series analysis
Proficiency in programming and query languages like Python, R and SQL
Understanding of marketing channels, metrics and KPIs
Proficiency in data manipulation and preprocessing
Strong problem-solving and analytical thinking abilities
Ability to communicate complex technical concepts to non-technical stakeholders
Ability to tell compelling stories with data
Experience using PowerPoint or Google slides to present findings
Preferred Qualifications- Experience with Incrementality testing
- Experience with Spike Attribution
- Experience with MMM
- Knowledge of digital marketing strategies and tactics
- Familiarity with marketing technology platforms and data sources
