Digital Marketing Strategy Specialist

2 days ago


Bengaluru, Karnataka, India beBeePerformance Full time ₹ 18,00,000 - ₹ 22,50,000
Job Description

The role of a Digital Performance Marketing Strategist involves driving the end-to-end digital marketing strategy to generate high-quality leads and optimize conversions across the digital ecosystem. The key focus areas include Search Engine Marketing (SEM), Search Engine Optimization (SEO), and paid campaigns across platforms like Google, Meta, and YouTube.

A strong analytical mindset is required to craft and execute a full-funnel performance marketing strategy that directly impacts admissions. This includes working closely with the admissions and marketing communication teams to analyze lead quality, campaign ROI, and conversion performance.

Key responsibilities include strategic planning & execution, budget management & ROI optimization, data analysis & performance monitoring, cross-functional collaboration, market research & competitive analysis, and reporting & stakeholder communication.



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