Senior Marketing Associate
4 weeks ago
Job Description
JISA Softech Pvt Ltd is seeking a Senior Marketing Associate to join our dynamic marketing team. This is an exciting opportunity for an individual with 5+ years of experience in digital marketing, team management, and event marketing.
The successful candidate will have a strong understanding of digital marketing principles, including SEO, content creation, and social media marketing. They will also possess excellent leadership skills, with the ability to motivate and direct a team towards achieving marketing goals.
Responsibilities:
- Manage a team of digital marketers, ensuring alignment with business goals and fostering a collaborative environment.
- Develop and execute multi-channel digital marketing strategies for brand awareness, engagement, and conversions.
- Oversee content creation, including blogs, articles, infographics, and videos, across various digital platforms to drive engagement and support SEO objectives.
- Implement effective SEO strategies to improve search rankings and organic traffic.
- Analyze campaign performance and website traffic using tools like Google Analytics, providing insights for continuous improvement.
- Cross-functional collaboration: work closely with internal teams (sales, product, and design) to align marketing strategies with business objectives.
Benefits:
- A competitive salary range of $80,000 - $110,000 per year.
- A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
- Opportunities for professional growth and development, including training and mentorship programs.
Key Qualifications:
- Experience: 5+ years of experience in digital marketing, including at least 1-2 years of team leadership experience and managing a group of marketers.
- Event marketing & management: proven experience in managing events, exhibitions, and trade shows, including vendor negotiations, booth setup, and event logistics.
- Content creation & writing: proven experience in content writing and content marketing across various formats (blogs, articles, infographics, videos), with a strong command of storytelling and SEO-focused writing.
- SEO expertise: in-depth knowledge and experience with SEO strategies, keyword research, on-page SEO, and analytics to drive organic growth.
- Team leadership: strong leadership, team management, and mentoring skills with the ability to guide and inspire a team toward achieving marketing goals.
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