
Senior Hospitality Public Relations Specialist
4 days ago
We are seeking a seasoned hospitality expert to join our team as a Senior PR Associate.
Key Responsibilities:
- Draft engaging press materials, including press releases, property listings, pitch documents, event calendars, and guest chef profiles tailored to hospitality clients.
- Media Relations: Build targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
- Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
- Reporting & Analysis: Compile detailed monthly reports including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
- Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
- Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
- Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
- Campaign Execution: Manage end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.
Requirements:
- Bachelor's degree in Communications, Public Relations, Journalism, Hospitality Management, or related fields.
- 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
- Strong written and verbal communication skills with an eye for detail.
- Familiarity with hospitality media, influencers, and digital travel trends.
- Ability to multitask, manage time efficiently, and work collaboratively in a team.
- Proficiency in social media platforms, online press release distribution, and content tools.
- Passion for hospitality, storytelling, and brand positioning in a competitive space.
Hospitality industry expertise is a plus
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