Digital Marketing Strategist

7 days ago

India beBeePerformance Full time ₹ 5,00,000 - ₹ 8,00,000

Job Title: Performance Marketer

Overview

We are seeking a highly skilled and data-driven performance marketer with expertise in scaling direct-to-consumer brands. The ideal candidate will have a proven track record of managing paid media campaigns across multiple platforms, optimizing ad spend for maximum return on investment, and driving measurable revenue growth.

Key Responsibilities:
  • Develop and implement high-performing marketing strategies across Meta Ads, Google Ads, YouTube, Amazon Ads, and emerging channels.
  • Build full-funnel marketing plans tailored for direct-to-consumer brands.
  • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
Conversion & Growth Optimization:
  • Conduct A/B testing on creatives, copies, audiences, and landing pages.
  • Optimize ad funnels (from click to purchase) to reduce customer acquisition cost and improve return on ad spend.
  • Collaborate with UI/UX and product teams to optimize website conversion rate optimization.
Analytics & Reporting:
  • Track, measure, and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and attribution platforms.
  • Provide weekly and monthly performance dashboards with actionable insights.
  • Forecast spends, customer acquisition cost, and return on investment based on past data and industry benchmarks.
Audience & Market Research:
  • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
  • Build and scale lookalike, retargeting, and interest-based audiences.
  • Create customer cohorts and lifecycle campaigns to increase lifetime value.
Required Skills & Qualifications:
  • 3–6 years of experience in performance marketing, preferably for direct-to-consumer e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of customer acquisition cost, return on ad spend, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
Benefits:
  • Opportunity to work with a dynamic team in a fast-paced environment.
  • Professional development and growth opportunities.
  • Competitive compensation package.
Personality & Culture Fit:
  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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