
Brand Builder
3 days ago
About this role
This position plays a vital part in our brand building efforts across various solution areas.
Key responsibilities include:
- Market Insights: Understand customer demographics, pain points, and competitive landscape.
- New Product Development (NPD): Collaborate on communication strategies across touchpoints like product displays, D2C stores, CRM, marketplaces, etc.
- Communication Strategy: Assist in managing consumer interactions - social media, performance marketing, influencer collaborations, brand campaigns, etc.
- Data Analysis: Drive measurement and learning for marketing initiatives.
- Stakeholder Management: Work with cross-functional teams and external partners to achieve goals.
- Offline Business Performance: Monitor distribution, sales, visibility, and planogramming across different store formats.
- Additional Responsibilities: Support portfolio management, sales support, customer service, etc., to drive product success.
Requirements:
- Bachelor's degree in Communication, business administration, or related field.
- Experience in Offline channel handling is mandatory.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing.
- Highly motivated, self-driven, enthusiastic team player.
- Able to manage multiple projects simultaneously.
- Passionate about building consumer brands.
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