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Chief Digital Marketing Strategist

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Job Title:

Manager - Digital Marketing

Description:

As a senior digital marketing professional, you will be responsible for leading our company's digital marketing initiatives. Your primary focus will be on the accounting industry, developing strategic content to position us as a thought leader in accounting technology.

  • Lead and execute comprehensive content strategies aligned with business goals and target audience needs.
  • Design and optimize lead generation funnels to attract qualified leads from accounting firms, CFOs, and bookkeeping professionals.
  • Oversee content writers, providing constructive feedback, and ensuring high-quality deliverables.
  • Track, analyze, and report on marketing metrics, making data-driven recommendations for improvement.
  • Direct SEO strategy using tools like Ahrefs and Semrush to improve organic visibility.
  • Develop and oversee social media strategies tailored to accounting professionals.
  • Work with our Pipedrive CRM to ensure proper lead tracking and nurturing.
  • Cross-functional collaboration with sales and product teams to align marketing efforts with company objectives.
Requirements:

To be successful in this role, you should have:

  • 10-12+ years of digital marketing experience with demonstrated success.
  • Proven experience in the accounting industry or B2B SaaS marketing to financial professionals.
  • Strong track record of team leadership and development.
  • Deep understanding of content marketing, SEO, social media marketing, and lead generation funnels.
  • Analytical mindset with experience in marketing analytics and ROI measurement.
  • Proficiency with SEO tools (Ahrefs, Semrush) and CRM systems (Pipedrive).
  • Experience providing constructive feedback to content writers and managing content quality.
  • Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).