Creative Campaigns Lead

2 weeks ago

Bengaluru, Karnataka, India beBeeCreative Full time ₹ 1,80,00,000 - ₹ 2,20,00,000

About This Opportunity

We are seeking a highly skilled Copywriter Leader to join our team in Bangalore, India.

As a Copywriter Leader, you will be responsible for developing and implementing creative campaigns across various channels, including social media, email, and advertising.

You will lead a team of copywriters, designers, and editors to produce high-impact assets that drive revenue and elevate the brand's image.

Your Key Responsibilities

  1. Develop sharp headlines, persuasive long-form content, and engaging social media copy that resonates with our target audience.
  2. Build and mentor a multidisciplinary team to create cohesive, high-converting experiences across markets.
  3. Originate campaign platforms, product launches, and brand stories that stop thumbs, drive revenue, and elevate Ayurveda on the world stage.
  4. Deploy generative-AI tools for ideation, rapid iteration, and performance insights while safeguarding strategic thinking, brand voice, and originality.
  5. Translate performance metrics into creative refinements; coach the team to test, learn, and optimize relentlessly.
  6. Cross-functional harmony: Partner with Growth, Product, and Brand teams across time zones to deliver cohesive, high-converting experiences.
  7. Talent sourcing: Identify and manage external freelancers or studios when specialized skills are required.

Your Requirements

  • At least 5 years in copywriting, advertising, or content marketing and 3 years guiding creative teams.
  • A portfolio that marries brand storytelling with measurable performance results—please include links.
  • Native-level command of English and an editorial eye that catches the tiniest typo.
  • Proven track record of integrating AI tools (e.g., ChatGPT, Midjourney, Grammarly) into creative processes without sacrificing human nuance.
  • Experience in beauty, wellness, or DTC ecommerce is a plus—but brilliance in any consumer category counts.
  • Bachelor's or Master's degree in English, Communications, Advertising, Marketing, or equivalent real-world experience.

The Benefits You'll Enjoy

Leadership runway toward Associate Creative Director and beyond.

Company-funded access to premier global marketing & AI-creativity programs.

Opportunity to be part of the central Global Creative Studios, impacting 1.75 million+ customers across 25 countries.

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