Creative Lead

3 weeks ago

Bengaluru, Karnataka, India Kushal's Fashion Jewellery Full time

Creative Lead – Design, Copy & Video

Reporting - Creative Head

We're looking for a creative leader with strong aesthetics, leadership and communication skills to inspire, manage and elevate our creative output - across design, video, copy and content for both online and offline channels.

Role Overview

As the Creative Lead, you will head a multidisciplinary team of graphic designers, video editors, and copywriters—guiding them from concept to execution. You'll ensure fresh ideas are explored, output stays brand-elevating, and operations run smoothly. This role calls for equal parts creative leadership, content vision, and operational oversight, with a strong understanding of how design and copy work together to tell compelling stories.

Key Responsibilities

  • Creative & Content Leadership: Own the creative vision for all brand touchpoints—design, video, copywriting, and content—across digital and offline channels.
  • Content for Online & Offline Channels: Develop and oversee creatives for e-commerce, social media, paid ads, emailers, in-store displays, packaging, and more.
  • Trend Awareness: Keep a pulse on fashion, jewellery, content, and social media trends, as well as competitor strategies, to ensure fresh and relevant output.
  • Idea Generation: Lead brainstorming sessions to inspire innovative campaign and content ideas that resonate with diverse audiences.
  • Cross-Functional Collaboration: Partner with brand, social media, marketing, and studio teams for unified creative execution.
  • Quality Control: Review and approve all creative work—design and copy—ensuring brand alignment and platform optimization.
  • Operational Excellence: Oversee timelines, workloads, and workflows to ensure on-time, high-quality delivery.
  • People Management: Mentor, motivate, and upskill a team of creative professionals, fostering both visual and written communication skills.
  • External Coordination: Manage relationships with creative agencies, freelancers, and production partners when required.

Candidate Profile

  • Graduation in Design, Visual Communication, Fashion Communication, or similar.
  • 10+ years of experience in creative and content roles, with at least 3–4 years leading a multidisciplinary team.
  • Proven experience in fashion, retail, or e-commerce with a portfolio showcasing design, video, and content work.
  • Strong understanding of social media creative formats, content marketing, and campaigns.
  • Expertise in both digital and print design, with knowledge of production processes for each.
  • Strong understanding of brand tone and copy alignment, with the ability to guide effective messaging.
  • Excellent leadership, communication, and presentation skills.
  • Ability to think strategically while remaining hands-on in guiding execution.
  • Experience managing high-volume creative operations.
  • Bonus: Knowledge of photography (product/model) and post-production workflows.

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