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Strategic Branding Expert
2 weeks ago
Symbiosis University of Applied Sciences is seeking a highly skilled Strategic Branding Expert to lead the development and execution of strategic branding initiatives.
The successful candidate will be responsible for enhancing the university's reputation, visibility, and engagement with key stakeholders through effective brand identity management, digital presence, content strategy, and external communications.
Key Responsibilities:
- Brand Strategy & Positioning: Develop and implement a comprehensive branding strategy aligned with the university's vision and goals.
- Digital & Social Media Branding: Oversee the university's website, social media platforms, and digital campaigns to create engaging content and enhance brand awareness.
- Content & Communication Management: Ensure a unified tone of voice across all communication channels, manage press releases, media relations, and public statements to build a strong brand presence.
- Marketing Collateral & Advertising: Develop brochures, banners, presentations, and promotional materials for various events, working with design and media agencies for print and digital campaigns.
- Event & Outreach Management: Plan and execute university branding events, seminars, and open houses, collaborating with student ambassadors, faculty, and industry partners for brand-building initiatives.
- Stakeholder Engagement & Reputation Management: Build and maintain relationships with media, industry experts, alumni, and influencers, monitoring and managing online reputation, addressing feedback and concerns proactively.
Qualifications & Experience:
- Education: MBA in Marketing / Communications / Branding or a relevant field.
- Experience: 10+ years in branding, corporate relations, and communications, preferably in the education sector.
- Skills: Brand management, content creation, social media strategy, event planning, and stakeholder engagement.
- Knowledge: Expertise in digital marketing, PR, SEO, and social media analytics.
