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Digital Branding Expert

2 weeks ago

India InzpireU Full time

InzpireU: Where Impact Meets Innovation

We're a purpose-driven platform revolutionizing the way we approach mentoring, accountability, and impact.

We're committed to scaling our efforts and reaching a wider audience.

To make this vision a reality, we need a seasoned Marketing & Branding expert who can craft and execute targeted campaigns that drive brand awareness, user engagement, and lead generation.

Your Role at InzpireU

You'll serve as the primary point of contact for all marketing-related activities, leveraging your expertise in HubSpot, Mailchimp, and Canva to develop and execute multi-channel campaigns.

Key Responsibilities

  • Brand Strategy and Execution
  • Elevate our brand identity across various platforms
  • Design and implement branded templates for social media, presentations, and promotional content using Canva
  • Email Marketing and Campaign Management
  • Develop and manage automated email campaigns using Mailchimp and HubSpot
  • Segment audiences and create personalized drip campaigns
  • Monitor and optimize campaign performance for open rates, CTR, and conversions
  • Marketing Automation and Data Integration
  • Configure and manage workflows, forms, and lead scoring in HubSpot
  • Integrate marketing campaigns with CRM for seamless data tracking and sales handoff
  • Content Creation and Campaign Planning
  • Develop engaging visuals and copy for newsletters, email sequences, and digital content
  • Coordinate social media strategy in alignment with broader brand objectives
  • Plan and schedule monthly campaigns
  • Analytics and Performance Reporting
  • Monitor campaign performance across multiple platforms
  • Deliver monthly reports and actionable insights