Senior Market Mix Modeling Expert

2 days ago

Agra, Uttar Pradesh, India beBeeMarketMixModelling Full time ₹ 15,50,000 - ₹ 20,30,000

**Job Overview:**

We are seeking a seasoned professional to lead our team in delivering high-quality market mix modeling services to clients.

  • Main Responsibilities:
  • * Act as the primary point of contact for client engagements involving market mix modeling.
  • * Understand client business challenges, marketing strategy, and objectives to design customized modeling approaches.
  • * Translate analytical results into strategic recommendations for media planning and budget allocation.
  • * Lead the design, development, and validation of market mix models using econometric/statistical tools (e.g., regression models, time-series analysis).
  • * Analyze historical media and sales data to identify key drivers of performance.
  • * Provide scenario analysis and media optimization insights to guide marketing decisions.
  • * Integrate market mix modeling results with other measurement approaches such as MTA, digital attribution, or brand health tracking.
  • * Develop and implement market mix modeling and other marketing analytics projects.

**Key Requirements:**

  • 8-10 years of experience in market mix modeling, statistical analysis, and econometrics.
  • Detailed knowledge of market research principles, methodologies, and techniques.
  • Experience working with large datasets, developing and implementing predictive models.
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively as part of a team.

**What We Offer:**

A dynamic and collaborative work environment that fosters innovation and growth.

Opportunities for professional development and advancement.

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