Senior PR Expert

5 days ago

Anantapur, Andhra Pradesh, India beBeeReputation Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Public Relations Specialist

BALCO is a leading player in the Indian aluminum sector, with a vision to be a world-class integrated aluminum and power producer. As part of Vedanta Group, BALCO contributes significantly to India's GDP.

The Public Relations Specialist will play a pivotal role in shaping the company's communication strategies, media relations, and crisis communication plans. The successful candidate will have 10+ years of experience in corporate communication, public relations, or media relations, with at least 5 years in a leadership role.

Key Responsibilities:

  • Strategic Communication Planning:
    • Develop long-term communication strategies aligned with business objectives.
    • Identify key communication opportunities and optimize messaging for impact and relevance.
  • Media Relations Management:
    • Cultivate strong relationships with local and international media outlets.
    • Ensure consistent and accurate media coverage of achievements, projects, and corporate activities.
  • Crisis Communication:
    • Develop crisis communication plans to mitigate risks to reputation.
    • Ensure preparedness for handling crises effectively with clear, concise, and rapid communication responses.
  • Internal Communication:
    • Oversee internal communication strategies to ensure effective information flow within the organization.
    • Foster employee engagement by ensuring transparent and consistent messaging.
  • Corporate Social Responsibility (CSR) Communication:
    • Manage communication strategies around CSR initiatives to highlight contributions to society.
    • Promote sustainability and social responsibility activities to enhance corporate reputation.
  • Content Development & Quality Assurance:
    • Oversee creation of high-quality content for press releases, newsletters, reports, and digital platforms.
    • Implement quality assurance measures to ensure accuracy, consistency, and adherence to communication standards.

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