Strategic Content Lead

1 week ago

Thoothukudi, Tamil Nadu, India beBeeContent Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

About Us:

We are a leading global agency network, comprising six leadership brands. Our best-in-class services and solutions span Media, Customer Experience Management (CXM), and Creative. We operate in over 145 markets worldwide.

We help top brands win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM, and Creative, we are the 2nd biggest Advertising agency network in India.

We partner with brands to achieve meaningful progress as a force for good & for meaningful growth. Our teams of optimists, entrepreneurs, and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Job Overview:

We are seeking an innovative and strategic lead to execute branded content campaigns. This role involves collaborating closely with brands to create compelling content strategies and bringing them to life through meticulous execution.

Key Responsibilities:

Branded Content Strategy & Execution

  • Lead the end-to-end execution of branded content campaigns, ensuring seamless delivery from ideation to production and post-campaign analysis.
  • Create detailed, actionable content briefs that align with client objectives, target audience insights, and platform specifications.
  • Oversee the creative development process, ensuring content reflects the brand's messaging, tone, and marketing goals while engaging the target audience.
  • Ensure that all branded content campaigns are executed within time and to the highest quality standards.
  • Work closely with cross-functional teams to ensure the smooth execution of campaigns across multiple platforms.

Client & Stakeholder Management

  • Act as the main point of contact for clients, managing relationships, and ensuring their vision and objectives are accurately reflected in content briefs and executions.
  • Lead strategy discussions, using insights to guide campaign direction and ensure alignment with brand goals.
  • Work collaboratively with clients to gather requirements and translate them into clear, concise briefs for the creative and production teams.

Campaign Monitoring & Reporting

  • Track and monitor campaign performance across key metrics such as engagement and reach.
  • Provide regular updates to clients on campaign progress, performance insights, and optimization recommendations.
  • Post-campaign, analyze results and share insights with clients to help shape future content strategies.

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