Digital Content Director

24 hours ago


Kanpur, Uttar Pradesh, India beBeeInfluencer Full time ₹ 60,00,000 - ₹ 80,00,000
Content Strategist

Key Responsibilities

  • Develop and execute content plans across various platforms tailored to service-based audiences.
  • Concept, script, shoot, and edit content (video-first + some static) that's native to each platform.
  • Own and manage end-to-end content calendars, channel-wise.
  • Build and scale a creator and influencer ecosystem to amplify brand messaging.
  • Collaborate with internal stakeholders to craft messaging for key moments.
  • Optimize content for reach, retention, saves, shares, and conversions.
  • Analyze performance data regularly to iterate on formats, frequency, and messaging.
  • Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed.

What Success Looks Like

  • Consistent growth in followers, reach, and engagement across key channels.
  • High-performing content formats with strong save/share ratios.
  • Creator collaborations that drive brand awareness, user-generated content, and lead generation.
  • Repeatable content playbooks that ladder up to business goals.
  • A clear, data-backed approach to organic social growth.

Requirements

  • 4+ years of proven experience as a content creator, social strategist, or hybrid role.
  • Solid understanding of content formats that work for service-based brands.
  • Ability to conceptualize and execute brand stories visually and tonally.
  • Proven success in building social media growth from scratch or scale.
  • Strong understanding of algorithms, trends, platform-native behaviors.
  • Experience collaborating with creators, influencers, or UGC producers.
  • Great creative instincts : smart, sharp, on-brand.
  • Self-starter energy with strong creative and analytical thinking.


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