
Wordsmith for Skincare Brand
1 week ago
About us/Company overview:
mCaffeine is India's first caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender.
It's about you: - You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle.
- You are Bold, Young and Confident.
Come, join the pack
Job Summary:
We're looking for a creative and detail-oriented Content Writer with 1–3 years of experience to join our growing team. If you're passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products. We'd love to meet you.
Responsibilities:
- Write high-performing & data backed content for website banners, offers communication, CRM.
- Create UGC video scripts, performance ad copy, and influencer briefs.
- Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement
- Collaborate closely with design, marketing, and product teams to develop cohesive campaigns
- Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines
- Conduct content research and competitor analysis to optimize messaging for D2C consumers
- Data-analysis to understand the performance of every piece of content going live.
Qualifications:
- 1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups
- Strong command of English language, grammar, tone, and structure
- Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.)
- Experience working in a fast-paced environment
- Collaborative mindset and comfort in receiving and implementing feedback
Social Media handles:
Website-
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Instagram-
Contact us:
Careers – career@mcaffeine.com
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