Marketing Campaign Specialist

23 hours ago

Kollam, Kerala, India beBeeFood Full time ₹ 8,00,000 - ₹ 12,00,000
About the Job

Are you a marketing professional with a passion for food and dining trends? We are seeking a skilled Marketing Executive to join our team.

This is an excellent opportunity to showcase your creativity, execution skills, and ability to work in a fast-paced environment. As a Marketing Executive, you will play a vital role in supporting our marketing efforts and driving awareness, customer engagement, and sales through digital and offline channels.

The ideal candidate will have a strong understanding of current food and dining trends, as well as experience working with digital and offline marketing tools and platforms. If you are a motivated and creative individual with excellent communication skills, we encourage you to apply for this exciting opportunity.

Key Responsibilities:
  • Execution efficiency and a 'will-get-it-done' attitude
  • Assist in creating and executing marketing campaigns to promote food products across various platforms.
  • Assist on photo shoot video shoots as needed for campaigns.
  • Work closely with city business and central teams to develop promotional strategies and product positioning.
  • Agency identification and vendor management to ensure seamless execution of planned marketing campaigns.
  • Coordinate in-store promotions, tastings, food festivals, and trade events.
  • Monitor and analyze the performance of campaigns using tools like Google Analytics, Meta Insights, etc.
  • Engage with food bloggers, influencers, and content creators to boost product reach.
  • Conduct market and competitor research to identify trends, pricing strategies, and consumer preferences.
  • Build strong understanding of brand and maintain brand consistency across all touch points.
Requirements:
  • Bachelor's degree in Marketing, Business, Food Technology, or a related field.
  • 6months-1year experience in a marketing role, preferably in the food, FMCG, events, startup ecosystem.
  • Familiarity with digital and offline marketing tools and platforms (Instagram, Facebook, Google Ads, Zomato/Swiggy dashboards, OOH, events, BTL).
  • Excellent execution, timeline management and communication skills.
  • A creative mindset with an understanding of current food and dining trends.
  • Ability to multitask and work in a fast-paced environment.
  • Willing to work long hours as expected in a startup ecosystem.
Preferred Qualifications:
  • Experience in food product marketing, QSR (Quick Service Restaurant), or FMCG.
  • Basic knowledge of food photography or coordination with content creators.
  • Experience working with food aggregators (Zomato, Swiggy, Amazon Foods, etc.).
Why Join Us?

Join our dynamic team and take advantage of this opportunity to grow your career and contribute to the success of our company. Apply now and become a part of our exciting journey

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