Senior Brand Manager

10 hours ago


Allahabad, Uttar Pradesh, India beBeeBrandEquity Full time ₹ 1,20,00,000 - ₹ 1,75,00,000
Job Overview

We are seeking an experienced Brand Equity Director to lead our brand development strategy.

  • Develop a comprehensive brand architecture strategy across product categories
  • Craft positioning statements with strong brand identity
  • Create 360-degree brand campaigns to drive equity and preference
  • Design multi-channel communication strategies for master brands through product superiority, core brand themes, and purpose-driven campaigns

The successful candidate will be responsible for:

  • Building claims toolkits with defendable evidence
  • Proving superiority at the point of sale
  • Communicating superiority across media touchpoints
  • Countering counterfeit through education and legal action
Key Qualifications

To succeed in this role, you will need:

  • Experience in core brand management, specifically in FMCG categories
  • End-to-end exposure in creating brand TVCs and campaign planning
  • Deep knowledge of gathering consumer insights and deriving strategic execution-oriented insights
  • Commercial acumen to manage marketing and media budgets efficiently
About the Role

This is a fantastic opportunity to join our team and contribute to the success of our brand. If you are a motivated and experienced professional looking for a new challenge, please apply now.



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