Dynamic Brand Strategist

Job Title:

Senior Marketing Operations Executive

We are seeking a detail-oriented and collaborative Senior Marketing Operations Executive to join our team. This role will play a crucial part in managing and executing operational aspects of brand & marketing.

This includes:

• Managing all administrative and logistical deadlines for exhibitions and marketing events.

• Cross-functionally coordinating with various teams to ensure seamless execution and alignment with the brand's strategic goals.

• Collaborating with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.

• Tracking all marketing expenses and ensuring adherence to allocated budgets.

The ideal candidate should have:

• Bachelor's degree in Marketing, Business Administration, or related field.

• 2-4 years of experience in marketing operations, branding or coordination.

• Strong project management and multitasking skills.

• Excellent written and verbal communication skills.

• A sharp eye for detail and good design sensibility to ensure brand consistency across collaterals.

• Experience in working with agencies, vendors, and internal stakeholders.

• Highly organized, proactive, and driven to deliver results under tight timelines.

Responsibilities Include:

• Exhibitions & Trade Shows

  • Manage all administrative and logistical deadlines for exhibitions and marketing events.

  • Coordinate with cross-functional teams to gather product, branding, and technical information.

  • Ensure timely delivery of collaterals, booth materials, and samples to event locations.

  • Collate all leads and visitor data captured during events and ensure accurate and timely upload to SFDC, in coordination with the sales and CRM teams.

• Social Media Coordination

  • Act as the liaison between the company and the external social media agency.

  • Collaborate with internal teams (R&D, Packaging, Sales, HR) to source content ideas and product information.

  • Oversee planning, scheduling, and execution of social media content to ensure brand consistency.

• Marketing Budget & Finance

  • Track all marketing expenses and ensure adherence to allocated budgets.

  • Collaborate with the finance team for processing invoices, vendor payments, and reconciliations.

  • Maintain updated records and reports on campaign spends and cost effectiveness.

• Sales Collateral Management

  • Drive the creation, review, and distribution of brochures, presentations, and product sheets.

  • Coordinate with design agencies, internal teams, and printers for timely execution.

  • Maintain a repository of up-to-date marketing assets for the sales team.

• Vendor Management

  • Identify and evaluate vendors in key markets for printing, branding, gifting, and events.

  • Negotiate terms and ensure quality and timeliness of deliverables.

  • Maintain a database of approved vendors with rate cards and service histories.

• Brand Identity Implementation

  • Ensure consistent implementation of the brand identity across all touchpoints and materials.

  • Review physical and digital branding at office premises, packaging, events, and collaterals.

  • Work with marketing leadership to audit and improve brand consistency.

• Merchandise & Gifting

  • Manage end-to-end execution of branded merchandise such as T-shirts, diaries, calendars, gifting items, labels, and packaging materials.

  • Liaise with creative, sourcing, and procurement teams to ensure quality, timeliness, and budget compliance.

• Lead Monitoring & Coordination

  • Monitor and track incoming enquiries generated through social media, website, and digital campaigns.

  • Maintain accurate records of enquiries and coordinate timely follow-up with the relevant sales teams.