
Customer Data Strategist
2 days ago
About the Role:
We're seeking a highly skilled Insights Manager to lead customer and business analytics initiatives at the heart of data-driven decision-making.
This is a unique opportunity to shape promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.
Key Responsibilities:
- Develop business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
- Define and operationalize KPIs that measure customer lifecycle health, retention, and loyalty.
- Own and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
- Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
- Explore and pilot AI/ML tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.
- Ensure clear, actionable communication of insights to leadership and cross-functional teams.
What We're Looking For:
- 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
- Strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, CLTV).
- Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and SQL.
- Experience in leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a strong plus.
- Strong stakeholder management and communication skills to translate data into business action.
Why Join Us:
- Be the custodian of insights at a forward-thinking organization.
- Shape customer retention, loyalty, and engagement strategy with data at the core.
- Lead high-visibility projects that directly impact growth and revenue.
- Work in a culture that values innovation, ownership, and data-driven decision-making.
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